Unlocking AI’s Full Potential in Marketing Beyond ChatGPT

Thanks to OpenAI, the brains behind ChatGPT and DALL-E, we’re starting to see the huge opportunities that artificial intelligence (AI) brings to the table. Yet, despite AI being around for a while, a lot of marketers haven’t fully leveraged what it can do. They’re using algorithms to sift through massive amounts of data to find trends and insights. But to truly change the game in marketing, we need to use many different kinds of AI, not just the impressive abilities of AI tools like ChatGPT.

The Game-Changing Role of Generative AI

Generative AI, which includes tools like ChatGPT that use big language models and processes to understand and generate language, has already changed how we create content and talk to customers through chatbots. It’s amazing stuff. However, when it comes to the nitty-gritty of digital marketing, which often means making sense of data in spreadsheets, just using generative AI isn’t enough. This shows why marketers need to use a wider variety of AI to get the deep insights that lead to smart decisions.

Overcoming Digital Marketing Challenges with AI

The fast pace of marketing today means we need insights quickly, which clashes with old-school, slow data analysis, made even harder to manage with the shortage and high cost of data experts. This is where the promise of AI, especially generative AI, really shines as a solution. But even with its strengths, generative AI can’t fully meet the complex needs of marketers who need to analyze data and predict trends. Finding ways to fill this gap without needing a data expert is a big challenge for many in the field.

Beyond Generative AI: The Power of Marketing Mix Modeling

That’s where powerful tools like Next Brain’s Marketing Mix Modeling come in. With NextBrain’s Marketing Mix Modeling the marketers can:

• gain a holistic view of how the various marketing channels impact on revenue generation
• forecast the consequences of reallocating budgets across different marketing channels without risking any money
• receive tailored recommendations for optimizing your current marketing investments.

While generative AI is great for making content and helping customers, Marketing Mix Modeling is key for making big strategic choices.

Integrating AI Tools for Smarter Marketing Strategies

When using generative AI together with Marketing Mix Modeling, it becomes obvious how AI’s true power in changing marketing strategies. This combo not only saves time but also leads to smarter, data-driven decisions, giving marketing teams who use the full range of AI tools a leg up on the competition.