{"id":4113,"date":"2023-05-17T13:36:01","date_gmt":"2023-05-17T11:36:01","guid":{"rendered":"http:\/\/nextbrain.ai\/?p=4113"},"modified":"2023-09-06T12:43:51","modified_gmt":"2023-09-06T10:43:51","slug":"marketing-mix-modeling","status":"publish","type":"post","link":"https:\/\/nextbrain.ai\/ja\/video-tutorials\/marketing-mix-modeling","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0"},"content":{"rendered":"<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\"><iframe id=\"_dytid_9569\" title=\"YouTube\u30d3\u30c7\u30aa\u30d7\u30ec\u30fc\u30e4\u30fc\" data-src=\"https:\/\/www.youtube.com\/embed\/g0hxi4DpvzE\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-4=\"true\" data-gtm-yt-inspected-12=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<div class=\"col-md-6 textvideo\">A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various channels, such as print advertising, out-of-home advertising, publishing a newsletter for a specific product family, and using Facebook, Google search, or television. They collect many metrics from each campaign, but the most essential one is total revenue. A marketing mix strategy includes deciding how to balance investments in many available options in order to maximize total revenue value. And this is the problem thy want to solve.\u00a0 The have collected the following data:\u00a0Google search spend<\/p>\n<ul>\n<li>\u65e5\u4ed8: \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65e5\u4ed8\u3068\u6642\u523b\u3002<\/li>\n<li>TV\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u652f\u51fa: \u30c6\u30ec\u30d3\u5e83\u544a\u306e\u7dcf\u652f\u51fa\u3002<\/li>\n<li>\u5370\u5237\u5e83\u544a\u652f\u51fa: \u5370\u5237\u5e83\u544a\u306e\u7dcf\u652f\u51fa\u3002<\/li>\n<li>Facebook\u652f\u51fa: FB\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u652f\u51fa\u3002<\/li>\n<li>\u5c4b\u5916\u5e83\u544a\u652f\u51fa: \u30d3\u30eb\u30dc\u30fc\u30c9\u3001\u30d0\u30b9\u30b7\u30a7\u30eb\u30bf\u30fc\u3001\u30d9\u30f3\u30c1\u306a\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u542b\u307f\u307e\u3059\u3002<\/li>\n<li>Google\u691c\u7d22\u8cbb\u7528\uff1aGoogle\u691c\u7d22\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7dcf\u8cbb\u7528\u3002<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u8a2a\u554f\uff1a\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306b\u767b\u9332\u3055\u308c\u305f\u8a2a\u554f\u3002<\/li>\n<li>Facebook\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff1aFB\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u6307\u6a19\u3002<\/li>\n<li>Google\u691c\u7d22\u30af\u30ea\u30c3\u30af\uff1aGoogle\u691c\u7d22\u304b\u3089\u306e\u6307\u6a19\u3002<\/li>\n<li>\u7af6\u5408\u300cA\u300d\u306e\u58f2\u4e0a\uff1a\u3053\u306e\u65e5\u4ed8\u306b\u304a\u3051\u308b\u7af6\u5408\u300cA\u300d\u306e\u58f2\u4e0a\u3002<\/li>\n<li><strong>\u7dcf\u53ce\u76ca\uff1a\u3053\u306e\u65e5\u4ed8\u306e\u7dcf\u53ce\u76ca\uff08TARGET\uff09\u3002<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbrain.ai\/ja\/video-tutorials\/marketing-mix-modeling\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning\" \/>\n<meta property=\"og:description\" content=\"A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextbrain.ai\/ja\/video-tutorials\/marketing-mix-modeling\" \/>\n<meta property=\"og:site_name\" content=\"NextBrain AI | No-Code Machine Learning\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T11:36:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-06T10:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextbrain.ai\/wp-content\/uploads\/2023\/02\/video7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin1061\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextbrain_ai\" \/>\n<meta name=\"twitter:site\" content=\"@nextbrain_ai\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin1061\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u5206\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0 - NextBrain AI | \u30ce\u30fc\u30b3\u30fc\u30c9\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextbrain.ai\/ja\/video-tutorials\/marketing-mix-modeling","og_locale":"ja_JP","og_type":"article","og_title":"Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning","og_description":"A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various [&hellip;]","og_url":"https:\/\/nextbrain.ai\/ja\/video-tutorials\/marketing-mix-modeling","og_site_name":"NextBrain AI | No-Code Machine Learning","article_published_time":"2023-05-17T11:36:01+00:00","article_modified_time":"2023-09-06T10:43:51+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/nextbrain.ai\/wp-content\/uploads\/2023\/02\/video7.png","type":"image\/png"}],"author":"admin1061","twitter_card":"summary_large_image","twitter_creator":"@nextbrain_ai","twitter_site":"@nextbrain_ai","twitter_misc":{"\u57f7\u7b46\u8005":"admin1061","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling#article","isPartOf":{"@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling"},"author":{"name":"admin1061","@id":"https:\/\/nextbrain.ai\/#\/schema\/person\/664f8de536c1bdc2b939139c7ddac060"},"headline":"Marketing Mix Modeling","datePublished":"2023-05-17T11:36:01+00:00","dateModified":"2023-09-06T10:43:51+00:00","mainEntityOfPage":{"@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling"},"wordCount":192,"publisher":{"@id":"https:\/\/nextbrain.ai\/#organization"},"image":{"@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling#primaryimage"},"thumbnailUrl":"https:\/\/nextbrain.ai\/wp-content\/uploads\/2023\/02\/video7.png","articleSection":["video tutorials"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling","url":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling","name":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0 - 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