{"id":4391,"date":"2023-03-28T13:50:01","date_gmt":"2023-03-28T11:50:01","guid":{"rendered":"http:\/\/nextbrain.ai\/?page_id=4391"},"modified":"2023-09-05T11:05:03","modified_gmt":"2023-09-05T09:05:03","slug":"how-to-implement-mmm","status":"publish","type":"page","link":"https:\/\/nextbrain.ai\/ja\/how-to-implement-mmm","title":{"rendered":"MMM\u306e\u5b9f\u65bd\u65b9\u6cd5"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MMM\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u3092\u3069\u3046\u3084\u3063\u3066\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f ROI<\/strong> \u305d\u3057\u3066\u3001\u6700\u5927\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u4e88\u7b97\u3092\u3069\u3053\u306b\u914d\u5206\u3059\u308b\u304b\uff1f\u305d\u306e\u7b54\u3048\u306f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0<\/strong> (MMM)\u3002<\/p>\n\n

MMM<\/strong> MMM\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5909\u6570\uff08\u4f8b\uff1a\u30c6\u30ec\u30d3\u5e83\u544a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\uff09\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u7d71\u8a08\u5206\u6790\u3092\u4f7f\u7528\u3059\u308b\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u5404\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5909\u6570\u304c\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001MMM\u306f\u53ce\u76ca\u3092\u63a8\u9032\u3059\u308b\u306e\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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MMM\u306e\u4ed5\u7d44\u307f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059<\/strong><\/p>

  1. \u30c7\u30fc\u30bf\u53ce\u96c6\uff1aMMM\u306f\u3001\u4e00\u5b9a\u671f\u9593\uff08\u4f8b\uff1a\u6708\u6b21\u3001\u56db\u534a\u671f\u3001\u307e\u305f\u306f\u5e74\u6b21\uff09\u306e\u58f2\u4e0a\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u51fa\u306b\u95a2\u3059\u308b\u5c65\u6b74\u30c7\u30fc\u30bf\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u306f\u3001\u5206\u6790\u3057\u305f\u3044\u3059\u3079\u3066\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5909\u6570\u306b\u95a2\u3059\u308b\u60c5\u5831\u3068\u3001\u58f2\u4e0a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4ed6\u306e\u8981\u56e0\uff08\u4f8b\uff1a \u5b63\u7bc0\u6027\u3001\u4fa1\u683c\u5909\u52d5\u3001\u7af6\u5408\u306e\u6d3b\u52d5\uff09\u3092\u542b\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong>.<\/p><\/li>

  2. \u30e2\u30c7\u30eb\u958b\u767a<\/strong>\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5909\u6570\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u7d71\u8a08\u30e2\u30c7\u30eb\u304c\u958b\u767a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u5404\u5909\u6570\u304c\u58f2\u4e0a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306b\u56de\u5e30\u5206\u6790\u3001\u6642\u7cfb\u5217\u5206\u6790\u3001\u307e\u305f\u306f\u4ed6\u306e\u7d71\u8a08\u624b\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/li>

  3. \u30e2\u30c7\u30eb\u691c\u8a3c\uff1a\u30e2\u30c7\u30eb\u306f\u3001\u6b63\u78ba\u306b\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u7d71\u8a08\u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3066\u691c\u8a3c\u3055\u308c\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5909\u6570\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u3092<\/strong>.<\/p><\/li>

  4. \u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6700\u9069\u5316: \u691c\u8a3c\u3055\u308c\u305f\u30e2\u30c7\u30eb\u306f\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u99c6\u52d5\u3057\u3066\u3044\u308b\u304b\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059 \u6700\u3082\u9ad8\u3044ROI<\/strong> \u304a\u3088\u3073\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u30c1\u30e3\u30cd\u30eb\u3002\u3053\u308c\u3089\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u3044\u3066\u3001\u4f01\u696d\u306f\u9ad8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u308a\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u5f53\u3066\u3001\u7d50\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u306a\u3044\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u652f\u51fa\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u51fa\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    1) MMM\u306e\u5229\u70b9<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    1. \u00a0ROI\u306e\u6539\u5584: MMM\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306f ROI\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong> \u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u3002<\/p><\/li>

    2. \u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a: MMM<\/strong> \u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u306e\u610f\u601d\u6c7a\u5b9a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u51fa\u306b\u95a2\u3057\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p><\/li>

    3. \u30ab\u30b9\u30bf\u30de\u30a4\u30ba: MMM\u30e2\u30c7\u30eb\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3001 \u7279\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059<\/strong> \u304a\u5ba2\u69d8\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u3002<\/p><\/li>

    4. \u9577\u671f\u8a08\u753b\uff1aMMM\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u9577\u671f\u7684\u306a\u5f71\u97ff\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u8a08\u753b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/strong>.<\/p><\/li>

    5. \u7af6\u4e89\u512a\u4f4d\u6027\uff1aMMM\u306f\u4f01\u696d\u304c \u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/strong> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u51fa\u306b\u3064\u3044\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u5927\u306e\u5f71\u97ff\u306e\u305f\u3081\u306b\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

      \n\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"How-to-nail-that-presentation-473x381\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      2) \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0\u306f\u3069\u306e\u696d\u754c\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u304b\uff1f<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
      \n\t\t\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t
      \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0\uff08MMM\uff09\u306f\u3001\u4f1d\u7d71\u7684\u306a\u6d88\u8cbb\u8ca1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8d85\u3048\u305f\u5e45\u5e83\u3044\u696d\u754c\u3067\u6709\u7528\u3067\u3059\u3002MMM\u304c\u9069\u7528\u3067\u304d\u308b\u696d\u754c\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u793a\u3057\u307e\u3059\uff1a<\/div>
      \u00a0<\/div>
      1. \u5c0f\u58f2<\/strong>\u5c0f\u58f2\u696d\u8005\u306f\u3001MMM\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e97\u5185\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306a\u3069\u306e\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u58f2\u4e0a\u3084\u9867\u5ba2\u7372\u5f97\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/li>
      2. \u30d8\u30eb\u30b9\u30b1\u30a2<\/strong>\u533b\u7642\u6a5f\u95a2\u306f\u3001MMM\u3092\u4f7f\u7528\u3057\u3066\u3001\u60a3\u8005\u306e\u884c\u52d5\uff08\u4e88\u7d04\u3084\u6295\u85ac\u9075\u5b88\u306a\u3069\uff09\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u3088\u308a\u826f\u3044\u5065\u5eb7\u7d50\u679c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li>
      3. \u91d1\u878d\u30b5\u30fc\u30d3\u30b9<\/strong>\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u4f1a\u793e\u306f\u3001MMM\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u7372\u5f97\u3084\u7dad\u6301\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5206\u6790\u3057\u3001\u3088\u308a\u9ad8\u3044\u53ce\u76ca\u3068\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li>
      4. \u901a\u4fe1<\/strong>\u901a\u4fe1\u4f1a\u793e\u306f\u3001MMM\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u7372\u5f97\u3001\u9867\u5ba2\u96e2\u8131\u3001\u53ce\u76ca\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f71\u97ff\u3092\u5206\u6790\u3057\u3001\u3088\u308a\u826f\u3044\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li>
      5. \u65c5\u884c\u3068\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3<\/strong>\u65c5\u884c\u304a\u3088\u3073\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u4f01\u696d\u306f\u3001MMM\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u4e88\u7d04\u3084\u53ce\u76ca\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5206\u6790\u3057\u3001\u3088\u308a\u9ad8\u3044\u7a3c\u50cd\u7387\u3068\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li><\/ol>
        \u00a0<\/div>
        \u5168\u4f53\u3068\u3057\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u696d\u754c\u306f\u3001Marketing Mix Modeling\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3084\u6226\u8853\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u914d\u5206\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u99c6\u52d5\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        3) MMM\u306e\u5b9f\u88c5<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"MMM\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        \u5b9f\u88c5\u3059\u308b\u3053\u3068 MMM<\/strong> \u7d71\u8a08\u30e2\u30c7\u30ea\u30f3\u30b0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002MMM\u3092\u5c02\u9580\u3068\u3059\u308b\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u4f1a\u793e\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u30e2\u30c7\u30eb\u304c\u6b63\u78ba\u3067\u610f\u5473\u306e\u3042\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>

        \u7d50\u8ad6\u3068\u3057\u3066\u3001 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0\u306f\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059<\/strong> \u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u51fa\u306b\u3064\u3044\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u5927\u9650\u306b\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 ROI<\/strong>MMM\u306e\u6d1e\u5bdf\u3092\u4f7f\u7528\u3057\u3066\u30ea\u30bd\u30fc\u30b9\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u914d\u5206\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5229\u76ca\u3092\u6539\u5584\u3057\u3001\u696d\u754c\u3067\u7af6\u4e89\u512a\u4f4d\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t

        \u00a0<\/p>

        MMM\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u3044\u304f\u3064\u304b\u306e\u4f8b\uff1a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t
        \n
        \n
          \n \t
        1. <\/li>\n \t
        2. <\/li>\n \t
        3. <\/li>\n<\/ol>\n
          \n
          \"\u6700\u521d\u306e\u30b9\u30e9\u30a4\u30c9\"<\/div>\n
          \"2\u756a\u76ee\u306e\u30b9\u30e9\u30a4\u30c9\"<\/div>\n
          \"\u30b9\u30e9\u30a4\u30c93\"<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t\t
          \n\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          4) \u8a08\u753b<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t\t
          \n\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t
          \n
          \u30b7\u30ca\u30ea\u30aa1<\/strong>:<\/h5>\n\u6765\u6708\u306b10,000\u4eba\u306e\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3044\u306e\u3067\u3059\u304c\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u8cbb\u7528\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f\u7dcfCPA\u306f\u3069\u308c\u304f\u3089\u3044\u306b\u306a\u308a\u307e\u3059\u304b\uff1f\n\n\"\"<\/a>\n\n\u79c1\u305f\u3061\u306f\u8ce2\u304f\u6295\u8cc7\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\n\n\"\"<\/a>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
          \n\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t
          \n
          \u30b7\u30ca\u30ea\u30aa2<\/strong>:<\/h5>\n\u6765\u5e74\u3001500\u4e07\u30c9\u30eb\u306e\u4e88\u7b97\u306f\u4f55\u3092\u751f\u307f\u51fa\u3057\u3001\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u307e\u3059\u304b\uff1f\n\n\"\"<\/a>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t\t
          \n\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t

          5) \u7528\u8a9e\u96c6<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t\t
          \n\t\t\t
          \n\t\t\t\t\t\t
          \n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t
          – \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0 (MMM)<\/strong>\uff1a\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3084\u6226\u8853\u304c\u58f2\u4e0a\u3001\u53ce\u76ca\u3001\u307e\u305f\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6e2c\u5b9a\u3059\u308b\u7d71\u8a08\u5206\u6790\u3067\u3059\u3002MMM\u306f\u9ad8\u5ea6\u306a\u5206\u6790\u3068\u30d9\u30a4\u30b8\u30a2\u30f3\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306b\u5272\u308a\u5f53\u3066\u308b\u3079\u304d\u4e88\u7b97\u3001\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>\uff1a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u58f2\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u306e\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306b\u30af\u30ec\u30b8\u30c3\u30c8\u3092\u5272\u308a\u5f53\u3066\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u306e\u65c5\u3001\u9867\u5ba2\u304c\u906d\u9047\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3001\u304a\u3088\u3073\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u305f\u91cd\u307f\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306b\u57fa\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9<\/strong>\uff1a\u30c6\u30ec\u30d3\u3001\u30e9\u30b8\u30aa\u3001\u5370\u5237\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u7528\u3055\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u3001\u304a\u3088\u3073\u5229\u7528\u53ef\u80fd\u306a\u4e88\u7b97\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u4e88\u7b97\u914d\u5206<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304a\u3088\u3073\u6226\u8853\u306b\u5206\u914d\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u4e88\u7b97\u914d\u5206\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u52b9\u679c\u3001\u304a\u3088\u3073\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30b3\u30b9\u30c8\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u30c1\u30e3\u30cd\u30eb\u52b9\u679c<\/strong>\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3001\u4f8b\u3048\u3070\u58f2\u4e0a\u3084\u53ce\u76ca\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u5f71\u97ff\u3002\u30c1\u30e3\u30cd\u30eb\u52b9\u679c\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u307e\u305f\u306f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092\u901a\u3058\u3066\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u30e9\u30b0\u3068\u30ad\u30e3\u30ea\u30fc\u30aa\u30fc\u30d0\u30fc<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u4f7f\u7528\u3055\u308c\u3066\u304b\u3089\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u307e\u3067\u306e\u6642\u9593\u9045\u5ef6\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u4e0e\u3048\u308b\u6301\u7d9a\u7684\u306a\u5f71\u97ff\u3092\u6307\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30e9\u30b0\u52b9\u679c\u3068\u30ad\u30e3\u30ea\u30fc\u30aa\u30fc\u30d0\u30fc\u52b9\u679c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u5f71\u97ff<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\uff08\u8a8d\u77e5\u3001\u691c\u8a0e\u3001\u8cfc\u5165\u610f\u56f3\u306a\u3069\uff09\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3002\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/div>

          \u00a0<\/p>

          – CPA<\/strong>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u7565\u8a9e\u3067\u3001\u7279\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3084\u6226\u8853\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002CPA\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u52b9\u679c\u3092\u7406\u89e3\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u30b5\u30c1\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30ab\u30fc\u30d6<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u52b9\u679c\u3068\u305d\u306e\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u6295\u8cc7\u30ec\u30d9\u30eb\u306e\u95a2\u4fc2\u3092\u793a\u3059\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u8868\u73fe\u3067\u3042\u308a\u3001\u8ffd\u52a0\u306e\u6295\u8cc7\u304c\u53ce\u76ca\u9013\u6e1b\u3092\u63d0\u4f9b\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u98fd\u548c\u66f2\u7dda\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u53ce\u76ca\u9013\u6e1b<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u307e\u305f\u306f\u6226\u8853\u3078\u306e\u8ffd\u52a0\u306e\u6295\u8cc7\u304c\u3001\u58f2\u4e0a\u3084\u53ce\u76ca\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u5c0f\u3055\u306a\u5897\u52a0\u3092\u3082\u305f\u3089\u3059\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u53ce\u76ca\u9013\u6e1b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u7121\u99c4\u306a\u652f\u51fa\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/div>

          \u00a0<\/p>

          – KPI<\/strong>KPI\u306f\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u306e\u7565\u79f0\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6226\u8853\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u6307\u6a19\u3067\u3059\u3002KPI\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306aKPI\u306b\u306f\u58f2\u4e0a\u3001\u53ce\u76ca\u3001\u9867\u5ba2\u7372\u5f97\u3001\u9867\u5ba2\u7dad\u6301\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u6700\u9069\u652f\u51fa<\/strong>\u6700\u9069\u652f\u51fa\u3068\u306f\u3001\u7279\u5b9a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u307e\u305f\u306f\u6226\u8853\u306b\u304a\u3051\u308b\u6295\u8cc7\u30ec\u30d9\u30eb\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u6700\u3082\u9ad8\u3044\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u305d\u306e\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u6295\u8cc7\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u308b\u9650\u754c\u5229\u76ca\u304c\u9650\u754c\u8cbb\u7528\u3068\u7b49\u3057\u304f\u306a\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/div>

          \u00a0<\/p>

          – ROI<\/strong>ROI\u306f\u6295\u8cc7\u5229\u76ca\u7387\u306e\u7565\u79f0\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u307e\u305f\u306f\u6226\u8853\u306e\u53ce\u76ca\u6027\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3059\u3002ROI\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u7d14\u5229\u76ca\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b3\u30b9\u30c8\u3067\u5272\u308b\u3053\u3068\u3067\u8a08\u7b97\u3055\u308c\u3001\u901a\u5e38\u306f\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3055\u308c\u307e\u3059\u3002<\/div>

          \u00a0<\/p>

          – \u30a2\u30c9\u30b9\u30c8\u30c3\u30af<\/strong>\u30a2\u30c9\u30b9\u30c8\u30c3\u30af\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u30e2\u30c7\u30ea\u30f3\u30b0\uff08MMM\uff09\u3067\u4f7f\u7528\u3055\u308c\u308b\u6982\u5ff5\u3067\u3001\u5e83\u544a\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u4e0e\u3048\u308b\u6301\u7d9a\u7684\u306a\u5f71\u97ff\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u304c\u7d2f\u7a4d\u7684\u306a\u52b9\u679c\u3092\u6301\u3064\u3068\u3044\u3046\u8003\u3048\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u7d42\u4e86\u3057\u305f\u5f8c\u3059\u3050\u306b\u306f\u6d88\u3048\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30a2\u30c9\u30b9\u30c8\u30c3\u30af\u306f\u3001\u5404\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u304c\u3069\u308c\u304f\u3089\u3044\u6301\u7d9a\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u304b\u306b\u57fa\u3065\u3044\u3066\u3001\u5404\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u91cd\u307f\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002\u5404\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u91cd\u307f\u306f\u3001\u901a\u5e38\u3001\u6b74\u53f2\u7684\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u5e83\u544a\u9732\u51fa\u304c\u6642\u9593\u306e\u7d4c\u904e\u306b\u4f34\u3063\u3066\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002\u30a2\u30c9\u30b9\u30c8\u30c3\u30af\u306fMMM\u3067\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9577\u671f\u7684\u306a\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u4e88\u7b97\u306e\u914d\u5206\u306b\u95a2\u3059\u308b\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5e83\u544a\u306e\u6301\u7d9a\u7684\u306a\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROI\u3092\u3088\u308a\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u9577\u671f\u7684\u306b\u6700\u826f\u306e\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
          \n\t\t\t\t\t\t
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          \u3053\u306e\u30e2\u30b8\u30e5\u30fc\u30eb\u306b\u8208\u5473\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306eMARKETPLACE\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u6709\u52b9\u5316\u3067\u304d\u307e\u3059\u3002<\/p>

          \u8a73\u7d30\u60c5\u5831\u304a\u3088\u3073\u4fa1\u683c\u306b\u3064\u3044\u3066\u306f\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>

          \u00a0<\/p>

          \u304a\u554f\u3044\u5408\u308f\u305b >><\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          \n
          \nMMM\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u5b66\u3073\u307e\u3057\u3087\u3046\n<\/a>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          As a marketer, you know that measuring the effectiveness of your advertising campaigns is critical to the success of your business. But how do you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4391","page","type-page","status-publish","hentry"],"yoast_head":"\nHow to implement Marketing Mix Modeling (MMM) - NextBrain AI<\/title>\n<meta name=\"description\" content=\"Learn how to leverage Marketing Mix Modeling (MMM) to make data-driven marketing decisions. Implement MMM with NextBrain AI and take your marketing strategy to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbrain.ai\/ja\/how-to-implement-mmm\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to implement Marketing Mix Modeling (MMM) - NextBrain AI\" \/>\n<meta property=\"og:description\" content=\"Learn how to leverage Marketing Mix Modeling (MMM) to make data-driven marketing decisions. 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