{"id":4849,"date":"2023-05-31T09:48:34","date_gmt":"2023-05-31T07:48:34","guid":{"rendered":"http:\/\/nextbrain.ai\/?page_id=4849"},"modified":"2024-06-12T11:46:34","modified_gmt":"2024-06-12T09:46:34","slug":"marketing-mix-modeling","status":"publish","type":"page","link":"https:\/\/nextbrain.ai\/fr\/marketing-mix-modeling","title":{"rendered":"Mod\u00e9lisation du Marketing Mix"},"content":{"rendered":"<div class=\"container mt-4\">\n<div class=\"row\">\n<div class=\"col-md-4 text-center mb-4\">\n<img decoding=\"async\" id=\"questionimg\" data-src=\"\/wp-content\/uploads\/2024\/03\/dollar.png\" alt=\"question\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 373px; --smush-placeholder-aspect-ratio: 373\/410;\"><\/div>\n<div class=\"col-md-8\">\n<strong>O\u00f9 investir mon prochain dollar ?<\/strong><br \/>\nLes sp\u00e9cialistes du marketing ne sont pas toujours s\u00fbrs des plateformes publicitaires qui fonctionnent et de celles qui ne fonctionnent pas...<\/p>\n<div class=\"row whywait\">\n<div class=\"col-md-8 text-left\">Nous r\u00e9volutionnons <strong>Mod\u00e9lisation du Marketing Mix<\/strong> avec l'IA. Nouveau dans le MMM ou expert ? Nous avons ce qu'il vous faut pour r\u00e9ussir.<\/div>\n<div class=\"col-md-4 text-center\"><img decoding=\"async\" class=\"imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/05\/landing1.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container mt-5 p-5 mmmcontainer\">\n<div class=\"row\">\n<div class=\"col-md-8\">\n<div class=\"youtube-video-place embed-responsive embed-responsive-4by3\" data-yt-url=\"https:\/\/youtu.be\/1t1-SOpM8cc\"><iframe width=\"560\" height=\"315\" data-src=\"https:\/\/www.youtube.com\/embed\/1t1-SOpM8cc?si=1uvDaolnuvqXm8ON\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/div>\n<div class=\"col-md-4 text-left\">\n<strong>Regardez une d\u00e9monstration rapide<\/strong><\/p>\n<p>NextBrain AI : D\u00e9couvrez la puissance de NextBrain AI et apprenez \u00e0 maximiser votre Retour sur Investissement (ROI) gr\u00e2ce \u00e0 un Marketing Mix Modeling efficace. Dans cette vid\u00e9o, nous plongeons dans le monde des strat\u00e9gies marketing bas\u00e9es sur les donn\u00e9es et vous montrons comment la technologie de pointe de NextBrain AI peut vous aider \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es qui g\u00e9n\u00e8rent un ROI plus \u00e9lev\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container mmmcontent col-md-8 offset-md-2 mt-4\">\n<div class=\"row mt-2 mb-5\">\n<div class=\"col-md-6\">\n<div class=\"backgrey\">\n<div class=\"row\">\n<div class=\"col-md-4\">\n<a href=\"#new\"><img decoding=\"async\" class=\"mt-3 lazyload\" data-src=\"\/wp-content\/uploads\/2023\/08\/megaphone.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 48px; --smush-placeholder-aspect-ratio: 48\/48;\"><\/a><\/div>\n<div class=\"col-md-8 pt-4 text-left\">\n<a href=\"#new\"><span class=\"titlebackgrey\">Nouveau dans le MMM ?<\/span><br \/>\nApprenez et grandissez avec nous<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-md-6\">\n<div class=\"backgrey\">\n<div class=\"row\">\n<div class=\"col-md-4\">\n<a href=\"#expert\"><img decoding=\"async\" id=\"new\" class=\"mt-3 lazyload\" data-src=\"\/wp-content\/uploads\/2023\/08\/vectorimg.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 45px; --smush-placeholder-aspect-ratio: 45\/45;\"><\/a><\/div>\n<div class=\"col-md-8 pt-4 text-left\">\n<a href=\"#expert\"><span class=\"titlebackgrey\">Expert en MMM ?<\/span><br \/>\nOptimisez votre strat\u00e9gie<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container mmmcontent pt-5 mt-4\">\n<div class=\"row\">\n<div class=\"text-left\">\n<div class=\"minititle\"> <strong>Nouveau dans le MMM :<\/strong> Apprenez et grandissez avec nous<\/div>\n<div class=\"mmmcontainer mt-4 mb-5 text-left\">\n<div class=\"row p-5\">\n<div class=\"col-md-2 offset-md-1 text-center\"><img decoding=\"async\" class=\"imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/08\/questionmmm.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 140px; --smush-placeholder-aspect-ratio: 140\/140;\"><\/div>\n<div class=\"col-md-8\"><strong>Le MMM aborde certaines questions cl\u00e9s<\/strong>:<\/p>\n<ul>\n<li>Faisons-nous le meilleur usage de notre budget marketing ?<\/li>\n<li>Nos investissements dans diff\u00e9rents canaux ont-ils un effet sur l'am\u00e9lioration de notre ROI ?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>Que vous soyez un propri\u00e9taire d'entreprise cherchant \u00e0 comprendre vos efforts marketing ou un nouvel arrivant dans le domaine du marketing, saisir le concept de Marketing Mix Modeling est un changement de jeu.<br \/>\n<strong>Le MMM permet aux marketeurs d'optimiser leur budget marketing en identifiant quels canaux g\u00e9n\u00e8rent le meilleur retour sur investissement (ROI).<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"backgroundgrey mt-5 mb-5\">\n<div class=\"container\">\n<div class=\"row pr-5 pl-5\">\n<div class=\"col-md-3\">\n<img decoding=\"async\" class=\"mt-3 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb66.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\"><\/p>\n<p>Mesurez l'influence de chaque canal<\/p>\n<\/div>\n<div class=\"col-md-3\">\n<img decoding=\"async\" class=\"mt-3 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb77.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 120px; --smush-placeholder-aspect-ratio: 120\/120;\"><\/p>\n<p>Allocation de budget<\/p>\n<\/div>\n<div class=\"col-md-3\">\n<img decoding=\"async\" class=\"mt-3 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb4.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 95px; --smush-placeholder-aspect-ratio: 95\/95;\"><\/p>\n<p>Augmentez votre ROAS<\/p>\n<\/div>\n<div class=\"col-md-3\">\n<img decoding=\"async\" class=\"mt-3 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb5.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 95px; --smush-placeholder-aspect-ratio: 95\/95;\"><\/p>\n<p>Am\u00e9liorez l'efficacit\u00e9 de vos d\u00e9penses m\u00e9dias pour g\u00e9n\u00e9rer des ventes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container mmmcontent mt-4\">\n<div class=\"row\">\n<div class=\"col-md-12 text-left\">\n<p>Dans le paysage marketing complexe d'aujourd'hui, avec des canaux divers allant des m\u00e9dias sociaux au marketing par e-mail, en passant par les publicit\u00e9s TV, les publicit\u00e9s radio, les campagnes de newsletters et l'optimisation pour les moteurs de recherche, la puissance du MMM r\u00e9side dans sa capacit\u00e9 \u00e0 trier ces diff\u00e9rents facteurs et \u00e0 d\u00e9terminer leur impact relatif. Ce faisant, il aide \u00e0 optimiser votre budget marketing en identifiant les canaux qui g\u00e9n\u00e8rent le meilleur retour.<br \/>\nChez NextBrain, nous simplifions le MMM. Aliment\u00e9e par des algorithmes d'IA avanc\u00e9s, notre application web offre un moyen rapide et efficace d'analyser votre mix marketing, fournissant des insights qui peuvent rendre votre strat\u00e9gie plus efficace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pt-5\">\n<div class=\"container text-center\">\n<div class=\"row\">\n<div class=\"col-md-12 mb-4\">\n<h2 class=\"text-center pb-3\">AVANTAGES PRINCIPAUX<\/h2>\n<\/div>\n<div class=\"col-md-4\">\n<img decoding=\"async\" class=\"mt-3 mb-4 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb10.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 95px; --smush-placeholder-aspect-ratio: 95\/95;\"><\/p>\n<p>\u00c9valuez avec pr\u00e9cision la performance de diff\u00e9rents sc\u00e9narios<\/p>\n<\/div>\n<div class=\"col-md-4\">\n<img decoding=\"async\" class=\"mt-3 mb-4 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb11.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 95px; --smush-placeholder-aspect-ratio: 95\/95;\"><\/p>\n<p>Pr\u00e9traitement avanc\u00e9 des donn\u00e9es avec des techniques d'IA g\u00e9n\u00e9rative \u00e0 la pointe de la technologie<\/p>\n<\/div>\n<div class=\"col-md-4\">\n<img decoding=\"async\" class=\"mt-3 mb-4 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb12.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 95px; --smush-placeholder-aspect-ratio: 95\/95;\"><\/p>\n<p>Une interface conviviale et personnalisable<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container mt-5 mb-5\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div id=\"expert\" class=\"mmmcontainer p-5 text-center\">\n<div class=\"col-md-8 offset-md-2\"><a href=\"#schedule\" class=\"white\">\u00cates-vous pr\u00eat \u00e0 prendre le contr\u00f4le de l'avenir de votre entreprise avec la <strong>Mod\u00e9lisation du Marketing Mix<\/strong> fonctionnalit\u00e9 ? Montez \u00e0 bord et laissez la magie commencer !<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container mmmcontent mt-5\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"minititle\"><strong>Expert MMM :<\/strong> Am\u00e9liorez votre strat\u00e9gie<\/div>\n<\/div>\n<\/div>\n<div class=\"row pt-5\">\n<div class=\"col-md-2 text-center\"><img decoding=\"async\" class=\"imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/logoblue.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\"><\/div>\n<div class=\"col-md-10\">\n<p>Pr\u00eat \u00e0 explorer comment <strong>NextBrain<\/strong>, notre avanc\u00e9 <strong>outil AutoML<\/strong>, peut vous aider \u00e0 <strong>optimiser vos investissements marketing gr\u00e2ce \u00e0 une prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es<\/strong> dans le Marketing Mix Modeling (MMM) ?<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"mmmcontainer mt-5 p-5 text-center\">\n<div class=\"row\">\n<div class=\"col-md-4\">\n<img decoding=\"async\" class=\"mb-4 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb15.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 114px; --smush-placeholder-aspect-ratio: 114\/114;\"><br \/>\nFonctions math\u00e9matiques avanc\u00e9es<\/div>\n<div class=\"col-md-4\">\n<img decoding=\"async\" class=\"mb-4 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb13.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110\/110;\"><br \/>\nAlgorithmes avanc\u00e9s<\/div>\n<div class=\"col-md-4\">\n<img decoding=\"async\" class=\"mb-4 imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb14.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110\/110;\"><br \/>\nDonn\u00e9es synth\u00e9tiques<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row mt-5\">\n<div class=\"col-md-10\">\n<p>NextBrain propose une suite compl\u00e8te de <strong>fonctions math\u00e9matiques adapt\u00e9es pour MMM<\/strong>. Notre plateforme permet aux experts d'appliquer <strong>l'analyse de r\u00e9gression, la mod\u00e9lisation des s\u00e9ries temporelles, des algorithmes d'optimisation<\/strong>, et d'autres fonctions math\u00e9matiques pour diss\u00e9quer les complexit\u00e9s de MMM et en tirer des insights exploitables.<\/p>\n<\/div>\n<div class=\"col-md-2 text-center\"><img decoding=\"async\" class=\"imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb15_2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\"><\/div>\n<\/div>\n<div class=\"row mt-5\">\n<div class=\"col-md-2 text-center\"><img decoding=\"async\" class=\"imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb13_2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\"><\/div>\n<div class=\"col-md-10\">\n<p>NextBrain exploite <strong>des algorithmes avanc\u00e9s<\/strong> pour extraire des insights pr\u00e9cieux \u00e0 partir de jeux de donn\u00e9es MMM complexes. Notre plateforme utilise des algorithmes de machine learning sophistiqu\u00e9s, tels que <strong>le deep learning, les m\u00e9thodes d'ensemble, et les techniques de mod\u00e9lisation pr\u00e9dictive<\/strong>, qui permettent l'identification de mod\u00e8les cach\u00e9s, de relations non lin\u00e9aires, et d'interactions entre plusieurs variables marketing.<\/p>\n<\/div>\n<\/div>\n<div class=\"row mt-5\">\n<div class=\"col-md-10\">\n<p>Vous n'avez pas assez de donn\u00e9es pour entra\u00eener et pr\u00e9dire ? Ne vous inqui\u00e9tez pas, gr\u00e2ce \u00e0 <strong>des donn\u00e9es synth\u00e9tiques<\/strong>, qui sont des donn\u00e9es g\u00e9n\u00e9r\u00e9es artificiellement imitant les caract\u00e9ristiques des donn\u00e9es r\u00e9elles, nous pouvons \u00e9largir le champ d'analyse au-del\u00e0 des limites des ensembles de donn\u00e9es existants.<\/p>\n<\/div>\n<div class=\"col-md-2 text-center\"><img decoding=\"async\" class=\"imgmedium lazyload\" data-src=\"\/wp-content\/uploads\/2023\/06\/nb14_2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<p>D\u00e9couvrez notre m\u00e9thodologie dans cet article <a href=\"https:\/\/arxiv.org\/abs\/2311.05587\" target=\"_blank\" rel=\"noopener\">M\u00e9thodes bay\u00e9siennes pour le mod\u00e9lisation du mix m\u00e9dia avec effets de forme et d'entonnoir<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"row whywait mt-5 mb-5\">\n<div class=\"col-md-8 text-left\">Pr\u00eat \u00e0 faire le premier pas vers de meilleures d\u00e9cisions marketing ?<br \/>\nCommencez votre parcours avec NextBrain aujourd'hui<\/div>\n<div class=\"col-md-4 text-center mt-4\"><a href=\"\/fr\/contact-us\/\" target=\"_blank\" class=\"btndark btndarkhome btnsignup\" rel=\"noopener\">Contactez-nous <i class=\"bi bi-chevron-double-right\"><\/i><\/a><\/div>\n<\/div>\n<h2 class=\"mt-5 mb-0\" id=\"schedule\">Planifiez une d\u00e9mo avec vos propres donn\u00e9es<\/h2>\n<div class=\"container mt-5 back-transp pl-5 pr-5\">\n<div class=\"row mt-5\" id=\"calendy-demo\">\n<div class=\"col-md-6\">\n<h2>Fuseau horaire EUROPE <img decoding=\"async\" width=\"23\" data-src=\"\/wp-content\/uploads\/2023\/06\/ukflag.png\" class=\"mr-2 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\"><img decoding=\"async\" width=\"23\" data-src=\"\/wp-content\/uploads\/2023\/06\/esflag.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\"><\/h2>\n<p><!-- Calendly inline widget begin --><\/p>\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/julia-nextbrain\/30min?hide_gdpr_banner=1&#038;background_color=000000&#038;text_color=ffffff&#038;primary_color=ffa85a\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script><br \/>\n<!-- Calendly inline widget end --><\/p>\n<\/div>\n<div class=\"col-md-6\">\n<h2>Fuseau horaire EUROPE <img decoding=\"async\" width=\"23\" data-src=\"\/wp-content\/uploads\/2023\/06\/ukflag.png\" class=\"mr-2 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\"><img decoding=\"async\" width=\"23\" data-src=\"\/wp-content\/uploads\/2023\/06\/esflag.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\"><\/h2>\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/nextbrain\/30min?hide_gdpr_banner=1&amp;background_color=000000&amp;text_color=ffffff&amp;primary_color=ffa85a\" style=\"min-width:320px;height:800px;\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async=\"\"><\/script><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row whywait mt-5 mb-5\">\n<div class=\"col-md-8 text-left\">Activez-le dans le <strong>MARKETPLACE<\/strong> section de notre application.<br \/>\nContactez-nous pour plus d'informations et de prix<\/div>\n<div class=\"col-md-4 text-center mt-4\"><a href=\"\/fr\/schedule-your-free-demo\/\" target=\"_blank\" class=\"btndark btndarkhome btnsignup\" rel=\"noopener\">Planifiez une d\u00e9mo <i class=\"bi bi-chevron-double-right\"><\/i><\/a><\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"row mt-5 mb-5\">\n<div class=\"col-md-4 offset-md-4 p-0\"><a class=\"backgreybutton mb-5 mt-5\" href=\"\/fr\/how-to-implement-mmm\/\">Voyez comment impl\u00e9menter le MMM<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Where do I invest my next dollar? Marketers are not always sure which advertising platforms are working and which ones are not&#8230; We are revolutionizing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4849","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning<\/title>\n<meta name=\"description\" content=\"Discover the power of Marketing Mix Modeling (MMM) with NextBrain AI. 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