{"id":4113,"date":"2023-05-17T13:36:01","date_gmt":"2023-05-17T11:36:01","guid":{"rendered":"http:\/\/nextbrain.ai\/?p=4113"},"modified":"2023-09-06T12:43:51","modified_gmt":"2023-09-06T10:43:51","slug":"marketing-mix-modeling","status":"publish","type":"post","link":"https:\/\/nextbrain.ai\/es\/video-tutorials\/marketing-mix-modeling","title":{"rendered":"Marketing Mix Modeling?"},"content":{"rendered":"<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\"><iframe id=\"_dytid_9569\" title=\"Reproductor de video de YouTube\" data-src=\"https:\/\/www.youtube.com\/embed\/g0hxi4DpvzE\" width=\"100%\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-gtm-yt-inspected-4=\"true\" data-gtm-yt-inspected-12=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<div class=\"col-md-6 textvideo\">Una agencia de marketing est\u00e1 realizando un seguimiento de los resultados de varias campa\u00f1as para uno de sus clientes. Est\u00e1n llevando a cabo m\u00faltiples acciones a trav\u00e9s de varios canales, como publicidad impresa, publicidad exterior, la publicaci\u00f3n de un bolet\u00edn para una familia de productos espec\u00edfica y el uso de Facebook, b\u00fasqueda en Google o televisi\u00f3n. Recogen muchas m\u00e9tricas de cada campa\u00f1a, pero la m\u00e1s esencial es el ingreso total. Una estrategia de mezcla de marketing incluye decidir c\u00f3mo equilibrar las inversiones en las muchas opciones disponibles para maximizar el valor del ingreso total. Y este es el problema que quieren resolver. Han recopilado los siguientes datos: gasto en b\u00fasqueda en Google.<\/p>\n<ul>\n<li>Fecha: Fecha y hora de la campa\u00f1a.<\/li>\n<li>Gastos en publicidad en televisi\u00f3n: Gasto total en publicidad televisiva.<\/li>\n<li>Gastos en publicidad impresa: Gasto total en publicidad impresa.<\/li>\n<li>Gasto en Facebook: Gasto total en campa\u00f1as de FB.<\/li>\n<li>Gastos en publicidad fuera del hogar: Incluye campa\u00f1as en vallas publicitarias, paradas de autob\u00fas, bancos, etc.<\/li>\n<li>Gasto en b\u00fasqueda de Google: Gasto total en campa\u00f1as de b\u00fasqueda de Google.<\/li>\n<li>Visitas al bolet\u00edn: Visitas registradas en un bolet\u00edn.<\/li>\n<li>Impresiones de Facebook: M\u00e9trica de campa\u00f1as de FB.<\/li>\n<li>Clics de b\u00fasqueda de Google: M\u00e9trica de la b\u00fasqueda de Google.<\/li>\n<li>Ventas del competidor \"A\": Ventas del competidor \"A\" en esta fecha.<\/li>\n<li><strong>Ingresos totales: Ingresos totales para esta fecha (OBJETIVO).<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-tutorials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextbrain.ai\/es\/video-tutorials\/marketing-mix-modeling\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning\" \/>\n<meta property=\"og:description\" content=\"A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextbrain.ai\/es\/video-tutorials\/marketing-mix-modeling\" \/>\n<meta property=\"og:site_name\" content=\"NextBrain AI | No-Code Machine Learning\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T11:36:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-06T10:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nextbrain.ai\/wp-content\/uploads\/2023\/02\/video7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin1061\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@nextbrain_ai\" \/>\n<meta name=\"twitter:site\" content=\"@nextbrain_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin1061\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Informacion Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextbrain.ai\/es\/video-tutorials\/marketing-mix-modeling","og_locale":"es_ES","og_type":"article","og_title":"Marketing Mix Modeling - NextBrain AI | No-Code Machine Learning","og_description":"A marketing agency is keeping track of the outcomes of various campaigns for one of their clients. They are carrying out multiple actions through various [&hellip;]","og_url":"https:\/\/nextbrain.ai\/es\/video-tutorials\/marketing-mix-modeling","og_site_name":"NextBrain AI | No-Code Machine Learning","article_published_time":"2023-05-17T11:36:01+00:00","article_modified_time":"2023-09-06T10:43:51+00:00","og_image":[{"width":300,"height":200,"url":"https:\/\/nextbrain.ai\/wp-content\/uploads\/2023\/02\/video7.png","type":"image\/png"}],"author":"admin1061","twitter_card":"summary_large_image","twitter_creator":"@nextbrain_ai","twitter_site":"@nextbrain_ai","twitter_misc":{"Escrito por":"admin1061","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling#article","isPartOf":{"@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling"},"author":{"name":"admin1061","@id":"https:\/\/nextbrain.ai\/#\/schema\/person\/664f8de536c1bdc2b939139c7ddac060"},"headline":"Marketing Mix Modeling","datePublished":"2023-05-17T11:36:01+00:00","dateModified":"2023-09-06T10:43:51+00:00","mainEntityOfPage":{"@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling"},"wordCount":192,"publisher":{"@id":"https:\/\/nextbrain.ai\/#organization"},"image":{"@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling#primaryimage"},"thumbnailUrl":"https:\/\/nextbrain.ai\/wp-content\/uploads\/2023\/02\/video7.png","articleSection":["video tutorials"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling","url":"https:\/\/nextbrain.ai\/video-tutorials\/marketing-mix-modeling","name":"Informacion Marketing Mix Modeling - 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